3 Ways Website Design Impacts Your Customer

In today’s digital age, web design has become an integral component of any entrepreneurial venture as it impacts the customer experience in many ways. Whether they’re looking for products or solutions, consumers always desire accessibility and ease of use, regardless of their preferred platform. And in this post, we’ll cover how the overall design of an online domain can affect its target audience. If you want to learn more, continue reading below.

  1. Appearance

They say that you should never judge a book by its cover. However, you’ll be surprised at how many users will form their opinions about a brand or company the moment they ‘land’ on the website. Since a business only has one chance to make a good first impression to prospects, it makes sense that many invest time and financial resources to make their internet properties as attractive as possible. sites as diverse as the casino NetBet, McDonalds and Walmart. With that said, here are some simple tips on improving the appearance of your site.

Image: https://unsplash.com/photos/P1qyEf1g0HU

  • Your site must look and feel great no matter what device is used to browse through its pages, be it a desktop computer or a smartphone.
  • Readable fonts. Readability should never be compromised for style. While there are many different fonts you can choose from, you must always opt for those that are easier in the eyes of the users.
  • Striking images. You must create striking visuals that summarise the information listed on the page. Too much text can be overwhelming, after all.
  • Most users today enjoy watching videos and listening to audio files. As such, it’s worth considering using multimedia elements on your site as they are excellent forms of marketing.
  1. Professionalism

Much like the appearance of the site, web design can also show a business’ level of professionalism. Trust is always an integral factor for consumers when dealing with any business. If they don’t have confidence in the organisation, the chances are that they won’t convert. And with a well-designed site, you can build confidence with your target audience.

  • Culture page. A page that talks about the company’s mission, vision, and goals can go a long way in encouraging prospects to convert.
  • Staff photos. Consumers are more inclined to do business with a more people-oriented company. So, if you want to draw in customers, try to upload some photos of your staff.
  • Most people rely on customer feedback before making any purchases or financial commitments.
  1. Conversion

Lastly, the primary goal of web design is to improve the conversion rate. If you want your business to thrive in the digital era, you’ll need to convert consumers. Here are a few things to keep in mind.

  • Colour scheme. The use of colour schemes is important, especially to highlight CTAs. The easier it is to find calls-to-action, the more likely consumers will perform actions that will benefit your business.
  • When it comes to web design, less is more. So don’t clutter your website with too many visual elements. It will make a difference.


In business, you mustn’t take web design for granted. When you get right down to it, the first point of contact customers usually have with a company is its website. Thus, you must have the ideal design for your site. It’s an inexpensive way to engage the target market and boost your overall marketing strategy.

Image: https://unsplash.com/photos/DuHKoV44prg

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